Khari Clemens đź‘‹
Founder of Helexeon, LLC.
Helping artists, entrepreneurs, and innovators harness the power of generative AI for storytelling, branding, and automation.
Project:
Edge100 App
Overview
The EDGE100 App is a leadership performance platform designed to help high-achieving individuals meet and exceed their personal and professional goals. Built around the EDGE 100 coaching methodology, the app blends structured challenges, goal tracking, and accountability tools with cutting-edge technology.
Key innovations include an AI-powered coaching system that provides instant feedback based on user progress, ensuring members receive real-time guidance and motivation.A live video avatar coach delivers personalized insights, challenge prompts, and encouragement, insights, challenge prompts, and encouragement, replicating the experience of having a mentor present at all times.
With its mix of human-centered design, gamification, and intelligent automation, the EDGE100 App transforms leadership training into a dynamic, engaging, and results-driven experience accessible anytime, anywhere.
Research:
- Stakeholder interviews with Raul Villacis and EDGE 100 leadership clarified the program’s philosophy and success metrics.
- User feedback sessions with active program participants revealed a demand for simplicity, motivational design, and on-the-go accessibility.
- Competitive analysis of habit-tracking and performance coaching apps identified best practices for progress visualization, reminders, and engagement.
- Technology review ensured that the chosen frameworks would support both rapid development and future scalability.
Information Architecture: The information architecture was designed around clarity and flow.
- Navigation: Four primary sections—Goals, Progress, Community, and Resources—mirror the EDGE 100 pillars.
- User Journey: Designed so members can set or update goals in under 60 seconds, ensuring adoption even on busy schedules.
- Data Flow: Local and cloud-based storage ensures offline access while maintaining real-time syncing for accountability reports.
- Visual Hierarchy: Content is organized to surface the most important daily actions first, keeping distractions minimal.
Development Process: The EDGE100 App was built using React Native for cross-platform performance, paired with a Node.js backend for API management.
- Prototyping – High-fidelity wireframes created in Figma for rapid feedback cycles.
- Frontend Development – Component-driven design system implemented for consistent UI and faster iterations.
- Backend Development – Secure APIs developed to handle authentication, goal storage, progress tracking, and analytics.
- Testing & QA – Conducted user acceptance testing (UAT) with beta participants, incorporating feedback for UX improvements.
- Deployment – Delivered on both iOS and Android, with performance optimization for low-network environments.
Challenges
During development of the EDGE100 App, we encountered several design, technical, and engagement challenges. Each obstacle required a targeted solution to ensure the app delivered value to both the EDGE 100 leadership and its members.
Translating Coaching Philosophy into Features:
- Challenge: Ensuring every function aligned with the EDGE 100 methodology.
- Solution: Collaborated directly with program leaders to map features to real-world coaching principles, preserving the integrity of the brand.
Sustaining Long-Term User Engagement:
- Challenge: Preventing drop-off during multi-month challenges.
- Solution: Implemented gamification elements such as streak tracking, achievement badges, and motivational notifications.
Designing for Mixed Tech Proficiency:
- Challenge: Creating an intuitive experience for both tech-savvy and non-technical users.
- Solution:Developed a minimal, guided UI with onboarding walkthroughs and contextual tips.
Privacy and Security:
- Challenge: Balancing user privacy with app functionality.
- Solution: Implemented end-to-end encryption for sensitive data, and a clear privacy policy.
Results/Conclusion:
The EDGE100 App successfully brought the EDGE 100 Challenge into the digital era, giving members a personalized, always-accessible platform for growth. Feedback from early adopters showed an increase in goal completion rates, improved accountability, and greater engagement with the program. The app now serves as both a practical tool and a brand ambassador, reinforcing the EDGE 100 philosophy and expanding its reach beyond in-person events.
